As much as we love Non-Member and what it represents for our brand, we’ve had to make the difficult decision to transition to a new brand name.
Our trademark was contested by a larger apparel brand, and unfortunately as a small self-funded business, it wasn’t in the cards to take legal action and fight for our name.
As much as we loved Non-Member, we’re equally excited to introduce our rebrand! Our new name is Stade Sport (pronounced like stadium)– The Stade was the very first competition played in the ancient Greek games, and thus the origin of modern athletics.
While our name may be changing, our brand is here to stay. In the coming weeks, we’ll be dropping our long-awaited new activewear styles and restocking some of your favorite tennis pieces, so stay tuned, and be on the lookout for Stade Sport in your inbox!
Thank you for your continued support on our journey as a new brand!